题目内容

A company positioned in the "middle" market introduces a lower-priced product line. What type of line-stretching is this?

A. home stretch
B. up-market stretch
C. down-market stretch
D. maintenance stretch
E. two-way stretch

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僵蚕的功效是

A. 息风止痉
B. 通络止痛
C. 两者均是
D. 两者均非

Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand's quality image.

A. up-market
B. two ways
C. one way
D. down-market
E. out-market

羚羊角的功效是

A. 息风止痉
B. 清热解毒
C. 两者均是
D. 两者均非

Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers.

A. up-market stretch
B. rebranding plan
C. outsourcing strategy
D. disintermediation policy
E. vertical integration strategy

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