题目内容

Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers.

A. up-market stretch
B. rebranding plan
C. outsourcing strategy
D. disintermediation policy
E. vertical integration strategy

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牛黄的功效是

A. 息风止痉
B. 清热解毒
C. 两者均是
D. 两者均非

In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products.

A. pirating pricing
B. captive pricing
C. two-part pricing
D. pure bundling
E. mixed bundling

________ branding is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.

A. Cross
B. Ingredient
C. Equity
D. Family
E. Generic

We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package.

A. retailer
B. design
C. shipping
D. consumer
E. supplier

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