Companies may wish to implement a(n) ________ to achieve more growth, to realize higher margins, or simply to position themselves as full-line manufacturers.
A. up-market stretch
B. rebranding plan
C. outsourcing strategy
D. disintermediation policy
E. vertical integration strategy
牛黄的功效是
A. 息风止痉
B. 清热解毒
C. 两者均是
D. 两者均非
In ________, the seller offers goods both individually and in bundles and often charges less for the "bundle" than for the individual products.
A. pirating pricing
B. captive pricing
C. two-part pricing
D. pure bundling
E. mixed bundling
________ branding is a special case of co-branding involving creating brand equity for materials, components, or parts that are necessarily contained within other branded products.
A. Cross
B. Ingredient
C. Equity
D. Family
E. Generic