题目内容

An umbrella manufacturing company's fixed costs are $275,000. The variable cost per unit is $5 and each umbrella is sold at $10. How many units should the firm sell in order to break even? （10x=275000+5x）

A. 1819.00
B. 5500.00
C. 18000.00
D. 27500.00
E. 55000.00

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________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.

A. Perceived-value
B. Value
C. Going-rate
D. Auction-type
E. Markup

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The key to perceived-value pricing is to ________.

A. reengineer the company's operations
B. deliver more unique value than competitors
C. adopt subtle marketing tactics compared to competitors
D. deliver more value but at a lower cost
E. invest heavily in advertising in order to convey superior value

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________ pricing is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality.

A. Value
B. Going-rate
C. Auction-type
D. Markup
E. Perceived-value

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Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy.

A. auction-type
B. target-plus
C. everyday low
D. high-low
E. going-rate

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An umbrella manufacturing company's fixed costs are $275,000. The variable cost per unit is $5 and each umbrella is sold at $10. How many units should the firm sell in order to break even? （10x=275000+5x）

A. 1819.00 B. 5500.00 C. 18000.00 D. 27500.00 E. 55000.00

________ pricing takes into account a host of inputs, such as the buyer's image of the product performance, the channel deliverables, the warranty quality, customer support, and attributes such as the supplier's reputation, trustworthiness, and esteem.

The key to perceived-value pricing is to ________.

________ pricing is a matter of reengineering the company's operations to become a low-cost producer without sacrificing quality.

Matt's retail store offers all products at $2 less than its competitors. The store never runs promotional campaigns or offers special discounts. Matt's retail store is following a(n) ________ pricing policy.

A. 1819.00
B. 5500.00
C. 18000.00
D. 27500.00
E. 55000.00