题目内容

Which financial projections include three estimates (optimistic, pessimistic, and most likely)?

A. sales forecasts
B. risk analyses
C. expense forecasts
D. break-even analyses
E. per-unit variable costs

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Which of the following statements is true of marketing plans?

A. They can be independently developed without worrying about other functional areas.
B. They provide direction and focus for a brand, product, or company.
C. They are usually profit-oriented.
D. They are of limited use to nonprofit organizations.
E. They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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The traditional view of marketing is that the firm makes something and then sells it.

A. 对
B. 错

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Marketing goods that are currently in short supply would require significant marketing talent.

A. 对
B. 错

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The traditional view of marketing works best in economies with many different types of people, each with individual wants, perceptions, preferences, and buying criteria.

A. 对
B. 错

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Which financial projections include three estimates (optimistic, pessimistic, and most likely)?

A. sales forecasts B. risk analyses C. expense forecasts D. break-even analyses E. per-unit variable costs

Which of the following statements is true of marketing plans?

The traditional view of marketing is that the firm makes something and then sells it.

Marketing goods that are currently in short supply would require significant marketing talent.

The traditional view of marketing works best in economies with many different types of people, each with individual wants, perceptions, preferences, and buying criteria.

A. sales forecasts
B. risk analyses
C. expense forecasts
D. break-even analyses
E. per-unit variable costs