A characteristic of a ________ unit is that it can be a single business or collection of related businesses that can be planned separately from the rest of the company.
A. strategic business
B. subsidiary
C. merged
D. niche market
E. specialized business
查看答案
Which of the following is an example of growth by diversification?
A. a company introducing its existing products in a new market
B. a company introducing new product category in a new market
C. a company increases its product line in an existing market
D. a company introducing a new product category in an existing market
E. a company integrates backward to cut costs
A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.
A. diversification
B. intensive
C. target
D. integrative
E. conglomerate
Which of the following is an example of intensive growth?
A. a company improves its market share with its current products in the current markets
B. a company enters a new market with current products
C. a company develops new products for its existing markets
D. a company improving sales by integrating backward
E. a company developing new products for new markets
The first step in the business unit strategic-planning process deals with which of the following?
A. formulate goals
B. define business mission
C. implement strategies
D. execute programs
E. conduct SWOT analysis
微信支付 
支付宝支付