Which of the following is an example of growth by diversification?
A. a company introducing its existing products in a new market
B. a company introducing new product category in a new market
C. a company increases its product line in an existing market
D. a company introducing a new product category in an existing market
E. a company integrates backward to cut costs
查看答案
A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.
A. diversification
B. intensive
C. target
D. integrative
E. conglomerate
Which of the following is an example of intensive growth?
A. a company improves its market share with its current products in the current markets
B. a company enters a new market with current products
C. a company develops new products for its existing markets
D. a company improving sales by integrating backward
E. a company developing new products for new markets
The first step in the business unit strategic-planning process deals with which of the following?
A. formulate goals
B. define business mission
C. implement strategies
D. execute programs
E. conduct SWOT analysis
Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices, Walmart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Walmart's strategy is best described as ________.
A. a focused approach
B. integrative growth
C. differentiation
D. market development
E. overall cost leadership
微信支付 
支付宝支付