题目内容

Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices, Walmart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Walmart's strategy is best described as ________.

A. a focused approach
B. integrative growth
C. differentiation
D. market development
E. overall cost leadership

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When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.

A. pricing collaboration
B. product or service alliance
C. promotional alliance
D. logistics collaboration
E. total quality management

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Which financial projections include three estimates (optimistic, pessimistic, and most likely)?

A. sales forecasts
B. risk analyses
C. expense forecasts
D. break-even analyses
E. per-unit variable costs

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Which of the following statements is true of marketing plans?

A. They can be independently developed without worrying about other functional areas.
B. They provide direction and focus for a brand, product, or company.
C. They are usually profit-oriented.
D. They are of limited use to nonprofit organizations.
E. They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.

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The traditional view of marketing is that the firm makes something and then sells it.

A. 对
B. 错

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Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices, Walmart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Walmart's strategy is best described as ________.

A. a focused approach B. integrative growth C. differentiation D. market development E. overall cost leadership

When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.

Which financial projections include three estimates (optimistic, pessimistic, and most likely)?

Which of the following statements is true of marketing plans?

The traditional view of marketing is that the firm makes something and then sells it.

A. a focused approach
B. integrative growth
C. differentiation
D. market development
E. overall cost leadership