When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.
A. pricing collaboration
B. product or service alliance
C. promotional alliance
D. logistics collaboration
E. total quality management
查看答案
Which financial projections include three estimates (optimistic, pessimistic, and most likely)?
A. sales forecasts
B. risk analyses
C. expense forecasts
D. break-even analyses
E. per-unit variable costs
Which of the following statements is true of marketing plans?
A. They can be independently developed without worrying about other functional areas.
B. They provide direction and focus for a brand, product, or company.
C. They are usually profit-oriented.
D. They are of limited use to nonprofit organizations.
E. They are typically five-year plans and they lay out the strategies required to achieve targets in those five years.
The traditional view of marketing is that the firm makes something and then sells it.
A. 对
B. 错
Marketing goods that are currently in short supply would require significant marketing talent.
A. 对
B. 错
微信支付 
支付宝支付