题目内容

A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.

A. diversification
B. intensive
C. target
D. integrative
E. conglomerate

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Which of the following is an example of intensive growth?

A. a company improves its market share with its current products in the current markets
B. a company enters a new market with current products
C. a company develops new products for its existing markets
D. a company improving sales by integrating backward
E. a company developing new products for new markets

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The first step in the business unit strategic-planning process deals with which of the following?

A. formulate goals
B. define business mission
C. implement strategies
D. execute programs
E. conduct SWOT analysis

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Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices, Walmart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Walmart's strategy is best described as ________.

A. a focused approach
B. integrative growth
C. differentiation
D. market development
E. overall cost leadership

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When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.

A. pricing collaboration
B. product or service alliance
C. promotional alliance
D. logistics collaboration
E. total quality management

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A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.

A. diversification B. intensive C. target D. integrative E. conglomerate

Which of the following is an example of intensive growth?

The first step in the business unit strategic-planning process deals with which of the following?

Through its cutting-edge point-of-sale inventory management technology and highly efficient shipping practices, Walmart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Walmart's strategy is best described as ________.

When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________.

A. diversification
B. intensive
C. target
D. integrative
E. conglomerate