题目内容

Loyalty programs could___（）

A. largely increase investment
B. decrease the company’s fame
C. strengthen the relationship with customers
D. disturv the management

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Consumers who always buy Levi’s when they need a new pair of jeans are showing____（）

A. brand stretching
B. brand loyalty
C. brand awareness
D. brand equity

Not enough people recognize our logo; we need to spend a lot more on raising_____（）

A. brand stretching
B. brand loyalty
C. brand awareness
D. brand equity

David Beckham advertising Vodafone is an example of_____（）

A. product endorsement
B. product placement
C. product cycle
D. product range

The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of____（）

A. brand stretching
B. brand loyalty
C. brand awareness
D. brand equity