题目内容
Customer profitability analysis is best conducted with the tools of an accounting technique called activity-based costing.
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Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases.
For a magazine, subscription renewal rate is a good measure of retention.
A company should try to retain a customer only as long as the cost to discourage defection is lower than the lost profit.
The marketing funnel identifies the profitability of consumers at each stage in the decision process.
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