Which of the following statements about marketing is true?
A. It is of little importance when products are standardized.
B. It can help create jobs in the economy by increasing demand for goods and services.
C. It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D. It is more important for bigger organizations than smaller ones.
E. It is seldom used by nonprofit organizations.
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In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.
A. experience
B. service
C. event
D. organization
E. good
________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A. Marketing
B. Knowledge
C. Operations
D. Strategic
E. Distribution
________ goods constitute the bulk of most countries' production and marketing efforts.
A. Durable
B. Impulse
C. Physical
D. Luxury
E. Intangible
The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.
A. event
B. property
C. service
D. place
E. idea