The use of BMW cars and Nokia phones in James Bond films are examples of_____（）
A. product endorsement
B. product placement
C. product cycle
D. product range
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Loyalty programs could___（）
A. largely increase investment
B. decrease the company’s fame
C. strengthen the relationship with customers
D. disturv the management
Consumers who always buy Levi’s when they need a new pair of jeans are showing____（）
A. brand stretching
B. brand loyalty
C. brand awareness
D. brand equity
Not enough people recognize our logo; we need to spend a lot more on raising_____（）
A. brand stretching
B. brand loyalty
C. brand awareness
D. brand equity
David Beckham advertising Vodafone is an example of_____（）
A. product endorsement
B. product placement
C. product cycle
D. product range
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