题目内容

By methodological approach, marketing research can be categorized as()

A. Quantitative marketing research;
B. Qualitative marketing research;
Consumer marketing research;
D. B2B marketing research;

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In___, companies put their purchasing requests online and invite suppliers to bid for the business()

A. reverse auctions
B. online trading exchanges
C. extranet link with suppliers
D. company buying sites

Consumers may obtain information from many sources, including()

A. personal sources
B. commercial sources
C. public sources
D. experiential sources

Many companies have even appointed chief listening officers (CLO) to_online customer conversations and pass along key insights to marketing decision makers()

A. collect
B. evaluate
C. sift through
D. review

Marketing researchers should be able to perform___ and find out the stories behind the data, and provide clear answers to practical questions based on the insights gained()

A. data collection
B. data mining
C. data analysis
D. data processing

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