When cash cows lose their appeal and move towards deterioration, then a ___________ policy may be pursued.
A. retrenchment
B. reduction
C. absence
D. paucity
查看答案
The ________ department furnishes information on customer characteristics, sales transactions, and website visits.
A. customer service
B. sales
C. accounting
D. marketing
Promotional mix includes activities like:
A. public relations
B. advertising.
C. sales promotion
D. personal selling
Examples of areas typically considered as strengths and weaknesses include:
A. Human resources
B. Access to natural resources
C. Physical resources
D. Financial resources
McCarthy's theory is the only one adopted in describing marketing mix.
A. 对
B. 错