题目内容

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their brand beliefs according to importance.

A. 对
B. 错

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When consumers evaluate the risks associated with a purchase, only real risks with a high likelihood of occurrence should be considered.

A. 对
B. 错

What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.

People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly describe these processes.

柴胡治疗伤寒邪在少阳，常配。菊花治疗风热感冒，或温病初起、温邪犯肺，每与性能功用相似的相须为用。