超星 - Unit 7 Reading comprehension

单选题

Where does the writer most probably live?

A. Houston.
B. Manhattan.
C. New York.
D. Unknown.

单选题

Why did the man and his wife go to their favorite restaurant for dinner？

A. Because the man lost twenty pounds.
Because the restaurant is their favorite.
C. Because they were tired of the restaurant in Manhattan.
D. Because they wanted to celebrate the successful conclusion of his diet.

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单选题

Why is the process of gathering data important for customer satisfaction measurement?

A. Because this is where many organizations fail.
Because this is where this particular restaurant failed.
C. Because proper questionnaire design is just the first step in the process.
D. Because it helps to obtain a representative sample of customers and keep bias to a minimum.

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单选题

What did the owner’s note in the questionnaire begin with?

A few standard measurement items.
B. It began with the words “I really want to know”.
C. A brief customer satisfaction survey.
D. A room for comments.

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单选题

In order to successfully measure customer satisfaction, what should an organization pay much attention to?

A. give as much attention to the questionnaire design.
B. pay much attention to the distribution and collection process.
C. think of implement a customer satisfaction measurement program.
D. ask someone to hand out postage-paid questionnaires to people as they left the restaurant.

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