Why is the process of gathering data important for customer satisfaction measurement?
A. Because this is where many organizations fail.
Because this is where this particular restaurant failed.
C. Because proper questionnaire design is just the first step in the process.
D. Because it helps to obtain a representative sample of customers and keep bias to a minimum.
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What did the owner’s note in the questionnaire begin with?
A few standard measurement items.
B. It began with the words “I really want to know”.
C. A brief customer satisfaction survey.
D. A room for comments.
In order to successfully measure customer satisfaction, what should an organization pay much attention to?
A. give as much attention to the questionnaire design.
B. pay much attention to the distribution and collection process.
C. think of implement a customer satisfaction measurement program.
D. ask someone to hand out postage-paid questionnaires to people as they left the restaurant.
1.It is admirable for an organization to want to measure customer______A. satisfy B. satisfied C. satisfaction D. satisfactory
A. satisfy
B. satisfied
C. satisfaction
D. satisfactory
The following words are used to describe price except ______.
A. favorable
B. reasonable
C. attractive
D. convenient