超星 - vocabulary (buying motives) - 查题吧

单选题

primary buying motives cause a customer to select one type, kind, or class of merchandise or service rather than another.

A. items
B. things
C. commodities
D. articles

单选题

The primary reason for the purchase of the air conditioner is to remove pollen from the air...

A. setup
B. installation
C. selling
D. buying

单选题

The primary reason is to remove pollen from the air in order to give relief from the symptoms of hay fever.

A. influence
B. effect
C. changes in body
D. changes in feeling

单选题

There are many reasons for selecting one item over another: color, style, price quality, versatility, convenience, durability...

A. multi-uses
B. good appearance
C. value
D. usefulness

单选题

For example, a customer interested in a new vacuum cleaner may rationalize that the old one is no longer effective.

A. think
B. judge
C. find a reason
D. justify the purchase by thinking

单选题

This motive may be strong enough to keep the customer from selecting another class of goods, such as a disposable blade razor.

A. a blade razor that can be used many times
B. a blade razor that is used once and then thrown away
C. a blade razor that can be adjusted freely
D. a razor whose blade can be replaced

单选题

Customers often act on impulse.

A. immediately
B. promptly
C. without planning in advance
D. after careful consideration

单选题

The salesperson who is selling to a customer with a strong conviction toward the product must have extensive product knowledge.

A. doubt
B. belief
C. feeling
D. suspicion

1