题目内容

The buying process starts when the buyer decides to, or enters, a store or service provider's facility.

A. 对
B. 错

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白芷的功效是解表散寒,__________,__________,___________,___________。

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their brand beliefs according to importance.

A. 对
B. 错

When consumers evaluate the risks associated with a purchase, only real risks with a high likelihood of occurrence should be considered.

A. 对
B. 错

What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.

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