题目内容

Which of the following is a social factor that influences consumer buying behaviour()

A. family
B. life-cycle stage
C. economic situation
D. personality

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Which of the following is a personal factor that influences a consumer’s buying behaviour()

A. life-cycle stage
B. motivation
C. status
D. family

An appealing advertisement or a warm discussion with your friends, might trigger your desire to buy a car. This is called__()

A. internal stimuli
B. internal impulse
C. external stimuli
D. external impulse

A marketing firm has been assigned the task of watching trends in personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers’__()

A. social network usage rates
B. economic situations
C. occupational needs
D. purchasing perceptions

By methodological approach, marketing research can be categorized as()

A. Quantitative marketing research;
B. Qualitative marketing research;
Consumer marketing research;
D. B2B marketing research;

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