An appealing advertisement or a warm discussion with your friends, might trigger your desire to buy a car. This is called__()
A. internal stimuli
B. internal impulse
C. external stimuli
D. external impulse
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A marketing firm has been assigned the task of watching trends in personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers’__()
A. social network usage rates
B. economic situations
C. occupational needs
D. purchasing perceptions
By methodological approach, marketing research can be categorized as()
A. Quantitative marketing research;
B. Qualitative marketing research;
Consumer marketing research;
D. B2B marketing research;
In___, companies put their purchasing requests online and invite suppliers to bid for the business()
A. reverse auctions
B. online trading exchanges
C. extranet link with suppliers
D. company buying sites
Consumers may obtain information from many sources, including()
A. personal sources
B. commercial sources
C. public sources
D. experiential sources