题目内容

A marketing firm has been assigned the task of watching trends in personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers’__()

A. social network usage rates
B. economic situations
C. occupational needs
D. purchasing perceptions

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By methodological approach, marketing research can be categorized as()

A. Quantitative marketing research;
B. Qualitative marketing research;
Consumer marketing research;
D. B2B marketing research;

In___, companies put their purchasing requests online and invite suppliers to bid for the business()

A. reverse auctions
B. online trading exchanges
C. extranet link with suppliers
D. company buying sites

Consumers may obtain information from many sources, including()

A. personal sources
B. commercial sources
C. public sources
D. experiential sources

Many companies have even appointed chief listening officers (CLO) to_online customer conversations and pass along key insights to marketing decision makers()

A. collect
B. evaluate
C. sift through
D. review

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