题目内容

Which of the following is a personal factor that influences a consumer’s buying behaviour()

A. life-cycle stage
B. motivation
C. status
D. family

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An appealing advertisement or a warm discussion with your friends, might trigger your desire to buy a car. This is called__()

A. internal stimuli
B. internal impulse
C. external stimuli
D. external impulse

A marketing firm has been assigned the task of watching trends in personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers’__()

A. social network usage rates
B. economic situations
C. occupational needs
D. purchasing perceptions

By methodological approach, marketing research can be categorized as()

A. Quantitative marketing research;
B. Qualitative marketing research;
Consumer marketing research;
D. B2B marketing research;

In___, companies put their purchasing requests online and invite suppliers to bid for the business()

A. reverse auctions
B. online trading exchanges
C. extranet link with suppliers
D. company buying sites

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