超星 - Homework for Ch12 - 查题吧

单选题

A jobber in a three-level marketing channel is a(n) ________.

A. external broker
B. small-scale wholesaler
C. advertising agent
D. independent evaluator
E. communication channel

单选题

Door-to-door sales, home parties, mail order, telemarketing, TV selling, Internet selling, and manufacturer-owned stores are examples of ________.

A. zero-level channels
B. jobbers
C. wholesalers
D. manufacturer's representatives
E. consumers

单选题

Toyota has an advantage over Lexus due to the fact that there are more Toyota dealers, which helps customers save on transportation and search costs in buying and repairing an automobile. Which of the following service outputs relates to this competitive advantage?

A. lot size
B. service backup
C. spatial convenience
D. waiting time
E. delivery time

单选题

Atburex is a furniture manufacturing company in the United States. The company provides a 60-day credit period and also offers on-site delivery and installation. These special benefits refer to which of the following service outputs?

A. large lot size
B. large product variety
C. spatial convenience
D. service backup
E. short waiting time

单选题

Which of the following types of distribution involves severely limiting the number of channel intermediaries?

A. exclusive
B. selective
C. intensive
D. aggressive
E. retail

单选题

Which of the following allows a firm to maintain control over service level and obtain more dedicated and knowledgeable selling?

A. selective distribution
B. intensive distribution
C. push strategy
D. exclusive distribution
E. pull strategy

单选题

Which of the following channel alternatives is most suited to handle complex products and transactions?

A. sales forces
B. the Internet
C. dealers
D. telemarketers
E. direct mails

单选题

Armon Apparels designs, manufactures, and distributes athletic apparel and accessories for men and women. The company has only nine distributors across the United States. These distributors control a nationwide network of 600 retailers. The company does not sell its products through other channels. This is an example of ________ distribution.

A. selective
B. intensive
C. exclusive
D. internal
E. passive

单选题

An intensive distribution strategy serves well for ________.

A. premium cars
B. commercial trucks
C. private label products
D. industrial equipment
E. newspapers

单选题

Which of the following products is most likely to be sold using an exclusive distribution strategy?

A. designer luggage
B. cigarettes
C. alcoholic beverages
D. car fuel
E. medicine

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