（） is used to group those people who exhibit similar personality characteristics.

When(), the location of a customer can be used to define a segment.

The present stock turnover answers the following questions:

A. What goods sell fast and regularly?
B. What things sell slowly but regularly?
C. Are there things in the shop, which you sell only occasionally?
D. how muchmoney comes in each week or month and how much goes out?

Customer profiles will give you answers to the following questions:

A. What kind of people are your customers?
B. Are they local residents or people who are only passing through your area?
C. Are they professional people or ordinary working people?
D. Are they Children or adults?

（）each consist of several smaller accounts that break down the specifics of a company's finances.

Assets
B. liabilities
C. shareholders' equity
D. salary

Long-term liabilities can include:

A. Long-term debt
B. Pension fund liability
C. Deferred tax liability
D. Salary

Companies can generally use three criteria to identify different market segments:

A. Homogeneity, or common needs within a segment
B. Distinction, or being unique from other groups
C. Reaction, or a similar response to the market

Companies can segment markets in several ways:

A. Geographically by region or area
B. Demographically by age, gender, family size, income, or life cycle
C. Psychographically by social class, lifestyle, or personality
D. Behaviorally by benefit, use, or response

Overall geographic segmentation can help the company in the following manner.

A. It becomes a very basic but very useful form of segmentation.
B. It helps you penetrate the market better because you become aware of the geographical gaps in the market.
C. It helps you manage your distribution channels better
D. It makes your marketing strategy more focused based on geographical preferences
E. It helps the sales team in keeping clear targets on the basis of geographical potential of the market.

In residential or commercial segment, the usage can be demonstrated in the form of （）。

A. heavy usage
B. moderate usage
C. lesser usage.