题目内容

With ________, the seller identifies market segments, selects one or more, and develops products and services tailored to each selected segment.

A. Differentiation marketing
B. Target marketing
C. Product-variety marketing
D. Mass marketing

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Which of the following is a psychographic segmentation variable?

Age
B. Social class
C. Income
D. Gender

Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:

A. Market targeting
B. Market evaluating
C. Market positioning
D. Market segmentation

The degree to which effective programs can be designed for attracting and serving segments is the ________ of the market segment.

A. Measurability
B. Accessibility
C. Substantiality
D. Actionability

Formulating competitive positioning for a product and a detailed marketing mix is called:

A. Market evaluation
B. Market positioning
C. Market targeting
D. Market competitive advantage